Should You Buy a Mattress on Black Friday? Read This Before You Click “Add to Cart”
Daniel Zvi
Black Friday mattress deals can feel like the ultimate bargain—deep discounts, “limited-time offers,” and high eye-catch appeal. But the real question for savvy buyers is: are these deals truly worth it? This article dives into when it does make sense to buy during the Black Friday rush, what to watch out for, and how to spot a mattress deal that delivers long-term value (not just hype). With mattress prices, model years, and shipping logistics all in play, you’ll want to be prepared. Read on, because once the sale starts—waiting too long could cost you more than you think.
🛏️ What do most shoppers miss before Black Friday mattress sales?
Many shoppers overlook how mattress pricing and model cycles work — and that can turn a “deal” into a dud.
Mattress brands often release new models or rebrand old ones just before major sales like Black Friday. That means the “50% off” banner you see might actually apply to a discontinued or re-labeled version whose original MSRP was quietly increased weeks earlier.
According to analysts at Tom’s Guide and TechRadar, mattress brands often raise list prices 2–4 weeks before Black Friday, then drop them again to simulate massive discounts. In reality, the net savings often average 15 – 25 percent, not the headline “70 percent off.”
⚠️ Key things to check before Black Friday
- Model year changes: New versions often roll out in early winter. If you buy the previous model now, you might pay nearly the same price for outdated specs.
- MSRP history: Search the brand’s official site or tools like CamelCamelCamel to see real price history — not inflated “was” prices.
- Trial & return policies: Some brands shorten their free-trial period during promotions; always verify it’s at least 100 nights.
- Shipping backlogs: During sale peaks, delivery windows can extend by 3–4 weeks. Order early if timing matters.
- Warranty terms: Check that the sale model carries the same warranty length as full-price versions.
💡 Why this matters
Doing this homework transforms you from a reactive buyer into an informed one.
When you understand how pricing and inventory cycles work, you can recognize a genuine markdown — and skip the FOMO that drives rushed purchases.
Our top picks for October 2025
9.9
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Memory Foam
🛒 When is Black Friday actually a good time to buy a mattress?
Black Friday can be one of the best times to buy a mattress — but only when you know what’s behind the discounts.
Historically, mattress prices dip 15 – 30 percent lower than midsummer averages because brands clear inventory ahead of new-year releases. Retailers also compete heavily during November, which means extra bundle offers such as free pillows, adjustable bases, or extended trial periods.
🕓 Why timing matters
- Early-bird deals (mid-November): Many brands start “Black Friday week” early. Prices are often similar to day-of-event discounts, but stock and delivery slots are wider.
- Actual Black Friday weekend: Expect sitewide codes and bundles (e.g., “Save 25 % + free bedding”).
- Cyber Monday: Some retailers roll out online-exclusive upgrades or accessories rather than deeper price cuts.
In other words, the “best” time isn’t one day — it’s the two-week window around Thanksgiving when major retailers compete most aggressively.
💡 When waiting really pays off
Waiting for Black Friday makes sense if:
- You’re eyeing a specific brand that rarely discounts until November (e.g., premium hybrids).
- You want bundle value (pillows, protectors, frames) more than base price reduction.
- You can tolerate possible back-order delays.
But if your mattress is already overdue for replacement — sagging or over 8 years old — holding out might not be worth the discomfort.
When you might regret waiting for Black Friday mattress deals
While Black Friday offers real discounts, waiting too long can backfire. Many shoppers assume deals always get better as the day approaches — but that’s not always true in the mattress industry.
Mattress sales tend to run in seasonal cycles, and by late November, many popular models are already sold out or on back-order.
🧾 Example: Tom’s Guide reports that some retailers “quietly discontinue” last-year models before Black Friday to clear warehouses — meaning the deal you’re eyeing could be on a soon-to-be-retired product rather than a current one.
Source: Tom’s Guide – “Should you buy a mattress in a close-out Black Friday sale?”
😬 1. Stock shortages & delayed delivery
Top models and sizes (especially queen and hybrid) can sell out weeks before Black Friday.
- Popular beds like Casper Wave Hybrid or Nectar Premier often hit back-order by mid-November.
- Shipping surges can delay delivery by 3–6 weeks, leaving you waiting well into December or January.
If you know your preferred model, consider ordering early when prices are already dropping.
💰 2. Inflated “doorbuster” discounts
Many “up to 70 % off” claims are marketing tactics based on artificially raised MSRPs earlier in the season.
Use price-tracking tools (e.g., Honey, CamelCamelCamel, Keepa) or your own notes from October listings to confirm whether it’s a true markdown.
🧾 3. Limited return and trial terms
Some brands shorten or modify their trial periods during big sale events.
Always double-check that you’re still getting:
- At least a 100-night trial
- A 10-year warranty (minimum)
- Free returns or exchanges if you’re not satisfied
If a “doorbuster” deal excludes these, it’s not worth the savings.
🧠 4. Post-sale remorse
FOMO can lead to impulse buys on mattresses that don’t fit your body type or sleep position.
Remember: comfort and longevity matter more than short-term discounts. A 25 % off mattress that you keep 10 years is a better investment than a 50 % off one that causes pain and gets replaced early.
💡 Pro Tip:
To avoid missing out and avoid regrets, use your site’s comparison tools before November 15th.
🛏️ Compare the top mattress brands on Top5-Mattresses.com to shortlist your favorites before the sales hit.
🧮 How to tell if a Black Friday mattress deal is really a good deal
Not every big headline equals a big saving.
Here’s how to separate real discounts from marketing illusions and make sure you’re getting actual value — not just a flashy banner.
✅ 1. Check the real MSRP
Manufacturers often inflate “original” prices before sales.
- Search the model name on Google Shopping or Amazon to see historical prices.
- If you can’t find that data, use a tracker like CamelCamelCamel to confirm whether the price drop is genuine.
Tip: A true discount should be at least 15–25 % off the regular selling price — not a fake markdown from an inflated MSRP.
Source: TechRadar – “What makes a good Black Friday mattress deal?”
🕵️♀️ 2. Compare model years and versions
Mattress brands sometimes release slightly updated versions (with new covers or minor material tweaks) right before sales.
If you see an unusually large discount, check whether the model is:
- Last year’s design being phased out.
- A renamed version of an older model.
It’s not necessarily bad — but make sure you’re paying the right price for the right generation.
🔍 3. Look beyond the sticker price
Bundles often add value — but only if you actually need the extras.
- Free pillows or protectors are worth about $50–$100.
- Adjustable base or frame bundles can be valuable if they fit your size and space.
If the accessories don’t matter to you, focus on base price instead of “bundle value.”
🔄 4. Confirm trial, return, and warranty terms
A strong deal still needs strong protection.
Before checking out, make sure you’re still getting:
- At least a 100-night sleep trial
- Free returns or exchanges
- A 10-year or lifetime warranty
If a “special sale” limits these, skip it — no savings are worth losing peace of mind.
🚚 5. Factor in delivery timing
During Black Friday, shipping delays are common.
If you need your mattress before the holidays, buy early (mid-November) rather than waiting for Cyber Monday.
Some brands offer guaranteed delivery cutoffs or local warehouse shipping — look for those perks.
🧠 6. Watch for post-Black Friday “price matching”
Some mattress brands honor lower prices for a short window after the sale.
If your retailer offers a price-match guarantee, you can buy early and still get refunded if the price drops later.
🧩 Takeaway
A real deal gives you quality + savings + guarantees.
If any of those three are missing, it’s not a bargain — it’s just marketing.
🛏️ Want to know which mattresses actually deliver on value?
Compare our top-rated models and see who’s offering genuine savings this season at Top5-Mattresses.com.
📆 Your pre–Black Friday mattress buying strategy for 2025
Black Friday is chaotic for mattress shoppers — prices move fast, inventory changes hourly, and early deals vanish before the main event.
Here’s how to prep before the big weekend so you can shop smart, not stressed.
🕒 1. Start tracking prices now
Don’t wait for Thanksgiving week to compare.
Search your favorite brands weekly and screenshot or note current pricing. This helps you spot true markdowns when the sale banners appear.
Pro tip: TechRadar notes that genuine mattress discounts start appearing around November 10–12, weeks before Black Friday itself.
Source: TechRadar
🛏️ 2. Read real reviews (not just sale pages)
Brands highlight discounts, not durability.
Use trusted sources to compare longevity, firmness, and warranty terms before you’re pressured by a countdown timer.
💰 3. Set a spending range — not a single number
Prices fluctuate based on size and configuration.
Instead of fixating on a single “deal price,” decide on a comfortable range (for example, $900–$1,100 for a queen hybrid).
That way, you can move quickly when a good sale appears instead of second-guessing.
📩 4. Sign up for early-access and insider emails
Most major mattress brands send subscriber-only early deals 3–5 days before Black Friday.
Getting on their lists (and your own Top5 Mattresses alerts) means you’ll see promotions before they sell out.
📦 5. Know your delivery timeline
If you want your new mattress before the holidays, buy by November 18–20 to avoid backlogs.
Late-November orders often don’t ship until mid-December.
🧩 6. Use your comparison checklist
Before hitting “Add to Cart,” confirm you’ve checked:
- ✅ Real price drop (vs inflated MSRP)
- ✅ Trial length and warranty
- ✅ Delivery ETA
- ✅ Model year / version
- ✅ Accessories you’ll actually use
If you can tick all five, you’re ready to buy confidently — with or without a Black Friday countdown clock.
🎯 Final tip: Make your short list now using Top5-Mattresses.com’s Best Mattresses 2025 guide.
That way, when the deals drop, you’ll know instantly whether it’s the right time — or just hype.
Our top picks for October 2025
🎯 Final Thoughts — Don’t Let FOMO Make Your Mattress Decision
Black Friday can be the best time of year to buy a mattress — if you know what to look for.
Real savings come from doing your homework early: tracking prices, comparing brands, and knowing which features actually matter to your comfort.
The truth is, many shoppers overspend or rush into the wrong mattress because of countdown clocks and “doorbuster” hype. But when you understand pricing cycles, warranties, and model updates, you’ll never wonder if you actually got a good deal — you’ll know it.
This year, skip the noise and shop with confidence.
🛏️ Compare trusted mattress brands before the rush
See our top picks to find the best-reviewed mattresses of 2025 — so when the sales drop, you’re ready to click add to cart without regret.
Frequently Asked Questions
Q. Is Black Friday the best time to buy a mattress?
A. Historically, yes—many mattress brands offer some of the deepest annual discounts during Black Friday, but the quality of the deal depends on price history, model year, and stock.
Q. Should I wait until Black Friday to buy a mattress?
A. It depends—if the mattress you want is in stock and meets your needs now, waiting may not add much value; some analysts say earlier sales or ongoing discounts may already be as good.
Q. How do I know if a Black Friday mattress deal is actually good?
A. Compare the mattress’s current sale price with its true MSRP, check for model-year changes, ensure return/trial policies are intact, and verify shipping timelines.
Q. Will mattress prices go lower than Black Friday?
A. Rarely—Black Friday is generally the lowest price point of the year for major mattress brands, though some models may drop slightly further in close-out situations.
Q. What happens if the mattress model is discontinued during a Black Friday sale?
A. You may get a lower price, but you’ll face risks: fewer replacement options, shorter support for parts, and less consumer recourse if something goes wrong.
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