Birch
Birch is the eco-conscious mattress brand developed by Helix Sleep, a company founded in 2015 and known for its customisable, high-quality sleep products. While Helix focuses on tailored comfort and performance across a range of foam and hybrid models, Birch represents their commitment to natural, sustainable materials and environmentally responsible manufacturing. Birch mattresses are assembled in the USA and made with materials such as organic cotton, natural wool sourced from New Zealand, and GOLS-certified organic latex. The brand avoids polyurethane foams and synthetic fire retardants, making it a trusted choice for shoppers looking to reduce their exposure to chemicals and lower their environmental impact.